Comments for Marketing Tea Party by Ron Shevlin http://marketingteaparty.com Reclaiming Marketing from the hucksters and amateurs who are mucking it up with their misguided advice and half-baked ideas Mon, 22 Mar 2010 12:44:21 +0000 http://wordpress.com/ hourly 1 Comment on Why TV Ads Don’t Go Viral by Jeffry Pilcher http://marketingteaparty.com/2010/03/22/why-tv-ads-dont-go-viral/#comment-1009 Jeffry Pilcher Mon, 22 Mar 2010 12:44:21 +0000 http://marketingteaparty.com/?p=1521#comment-1009 15% went viral? What a load... Try more like 0.01%. I can't listen to a researcher whose study is so obviously flawed. The trick to making a viral TV spot is making one that's really, really funny. That is also the same approach that wins ad agencies lots of awards. It's no surprise who ad agencies usually make spots for: themselves. 15% went viral? What a load… Try more like 0.01%. I can’t listen to a researcher whose study is so obviously flawed.

The trick to making a viral TV spot is making one that’s really, really funny. That is also the same approach that wins ad agencies lots of awards.

It’s no surprise who ad agencies usually make spots for: themselves.

]]> Comment on What PFM Providers Need To Provide by CU Water Cooler » Blog Archive » CU Water Cooler 3/22 http://marketingteaparty.com/2010/03/18/what-pfm-providers-need-to-provide/#comment-1008 CU Water Cooler » Blog Archive » CU Water Cooler 3/22 Mon, 22 Mar 2010 11:58:00 +0000 http://marketingteaparty.com/?p=1506#comment-1008 [...] • What PFM Providers Need to Provide [...] [...] • What PFM Providers Need to Provide [...]

]]> Comment on What PFM Providers Need To Provide by Ron Shevlin http://marketingteaparty.com/2010/03/18/what-pfm-providers-need-to-provide/#comment-1007 Ron Shevlin Sun, 21 Mar 2010 14:35:47 +0000 http://marketingteaparty.com/?p=1506#comment-1007 DG: Agreed. I will say this (and hope the message gets across to the PFM providers): In hindsight, I think that while Checkfree did do an admirable job of helping to drive adoption, I'm not sure they moved early enough to provide that assistance. PFM providers have to do this from the start. One thing that I'm afraid might happen is that FIs will see rapid initial adoption (the CUs who were on the CU Chat Up call seem to be enjoying great initial success), and assume that they've got adoption locked up. Maybe that's that the way it will play out. But -- like OL banking and bill pay before -- FIs need to distinguish between adoption and use. DG: Agreed. I will say this (and hope the message gets across to the PFM providers): In hindsight, I think that while Checkfree did do an admirable job of helping to drive adoption, I’m not sure they moved early enough to provide that assistance. PFM providers have to do this from the start. One thing that I’m afraid might happen is that FIs will see rapid initial adoption (the CUs who were on the CU Chat Up call seem to be enjoying great initial success), and assume that they’ve got adoption locked up. Maybe that’s that the way it will play out. But — like OL banking and bill pay before — FIs need to distinguish between adoption and use.

]]> Comment on What PFM Providers Need To Provide by David Gerbino http://marketingteaparty.com/2010/03/18/what-pfm-providers-need-to-provide/#comment-1006 David Gerbino Sat, 20 Mar 2010 04:12:51 +0000 http://marketingteaparty.com/?p=1506#comment-1006 Ron, the way CheckFree helped, I expect the PFM/OFM providers to help. It is all about data. I am not saying the onus is on the service provider to do all the work. Additionally, I partially agree with your statement that "...the responsibility to drive adoption should be on the FIs’ shoulders." I feel the service provider should not sell the solution and walk away but continue to work with their clients to make their solution a success. @dmgerbino Ron, the way CheckFree helped, I expect the PFM/OFM providers to help. It is all about data. I am not saying the onus is on the service provider to do all the work. Additionally, I partially agree with your statement that “…the responsibility to drive adoption should be on the FIs’ shoulders.” I feel the service provider should not sell the solution and walk away but continue to work with their clients to make their solution a success.

@dmgerbino

]]> Comment on Twitter’s Ad Platform Is Doomed To Fail by uberVU - social comments http://marketingteaparty.com/2010/03/16/twitters-ad-platform-is-doomed-to-fail/#comment-1005 uberVU - social comments Fri, 19 Mar 2010 21:58:07 +0000 http://marketingteaparty.com/?p=1450#comment-1005 <strong>Social comments and analytics for this post...</strong> This post was mentioned on Twitter by jrwlay: @rshevlin at least i am not one of "them"... well maybe to grab votes but that is all. good read. http://ow.ly/1mSY6... Social comments and analytics for this post…

This post was mentioned on Twitter by jrwlay: @rshevlin at least i am not one of “them”… well maybe to grab votes but that is all. good read. http://ow.ly/1mSY6...

]]> Comment on The Secret Of High-Performing Credit Unions? by Ron Shevlin http://marketingteaparty.com/2010/03/18/the-secret-of-high-performing-credit-unions/#comment-1004 Ron Shevlin Fri, 19 Mar 2010 16:30:41 +0000 http://marketingteaparty.com/?p=1486#comment-1004 RW: Yep. And I accepted the reality, long ago, that this will never be a sexy blog. But bacon....that's good. Will have to do a post on bacon. RW: Yep. And I accepted the reality, long ago, that this will never be a sexy blog. But bacon….that’s good. Will have to do a post on bacon.

]]> Comment on The Secret Of High-Performing Credit Unions? by Robbie Wright http://marketingteaparty.com/2010/03/18/the-secret-of-high-performing-credit-unions/#comment-1003 Robbie Wright Fri, 19 Mar 2010 16:12:53 +0000 http://marketingteaparty.com/?p=1486#comment-1003 I've said it before and I'll say it again: Social media is sexy, but it doesn't bring home the bacon. Menial operational details bring home the bacon and executing on those items is key. I’ve said it before and I’ll say it again: Social media is sexy, but it doesn’t bring home the bacon. Menial operational details bring home the bacon and executing on those items is key.

]]> Comment on Twitter’s Ad Platform Is Doomed To Fail by Joe Young http://marketingteaparty.com/2010/03/16/twitters-ad-platform-is-doomed-to-fail/#comment-1001 Joe Young Fri, 19 Mar 2010 14:33:08 +0000 http://marketingteaparty.com/?p=1450#comment-1001 [insert sarcasm] why should Twitter pay for advertising execs short comings? I am annoyed like you with marketing and advertising types - really people who think they know that profession that don't have that job function or title - who see Twitter [you name the new hot thing] as the silver bullet to selling more. The new advertising mediums too often let the inadequate marketers continue to generate sub par messages. [insert sarcasm] why should Twitter pay for advertising execs short comings?

I am annoyed like you with marketing and advertising types – really people who think they know that profession that don’t have that job function or title – who see Twitter [you name the new hot thing] as the silver bullet to selling more. The new advertising mediums too often let the inadequate marketers continue to generate sub par messages.

]]> Comment on What PFM Providers Need To Provide by Bryan Clagett http://marketingteaparty.com/2010/03/18/what-pfm-providers-need-to-provide/#comment-1000 Bryan Clagett Fri, 19 Mar 2010 14:33:07 +0000 http://marketingteaparty.com/?p=1506#comment-1000 Glad I sparked some discussion. Data is one thing. Information I (the FI) can use, is another. Bring on the magnets. I do think the online providers have a responsibility to better educate the FS industry. And reports like Ron's certainly help. Things are going to get fun. Peace, Bryan Glad I sparked some discussion. Data is one thing. Information I (the FI) can use, is another. Bring on the magnets.

I do think the online providers have a responsibility to better educate the FS industry. And reports like Ron’s certainly help.

Things are going to get fun.

Peace,

Bryan

]]> Comment on The Secret Of High-Performing Credit Unions? by Ron Shevlin http://marketingteaparty.com/2010/03/18/the-secret-of-high-performing-credit-unions/#comment-999 Ron Shevlin Fri, 19 Mar 2010 14:04:04 +0000 http://marketingteaparty.com/?p=1486#comment-999 Thanks for your comment, Mark. What I'm hoping to get people to see is that when they try to push or advocate for certain technology related initiatives, they need a better self-awareness of a few factors w/in their organization, the aversion/acceptance of IT risk being one of those dimensions. Thanks for your comment, Mark. What I’m hoping to get people to see is that when they try to push or advocate for certain technology related initiatives, they need a better self-awareness of a few factors w/in their organization, the aversion/acceptance of IT risk being one of those dimensions.

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